Outdoor Action, built by adventurers for adventurers.

We are a family business born and bred right here in New Zealand. Our mission is to provide you with nothing but the best outdoor equipment for all of your adventurous antics, so no matter where your feet are itching to take you on land or sea, Outdoor Action has you sorted.

It might be a hard pill for us outdoor folk to swallow, but technology is changing the world at a whirlwind pace and we’d be fools if we weren’t striving to make the most of it. So, with that being said we have decided to explore the limitless possibilities of the world wide web and move online only.

We are committed to serving our customers as best we can, and kitting out our fellow adventurers the best way we know how. So moving forward we’ll be giving you more. More options, more variety, more deals and more accessibility.

Whether it’s hiking the rugged landscapes of Fiordland, scaling the icy terrain on Mt Cook, camping along the sometimes serene/ sometimes wild Kiwi coastline, or out in the pristine waters enjoying your favourite watersport, you can rest (or not rest at all) knowing Outdoor Action has you sorted for any situation.